Advertising

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…by more advertisements than ever before, and advertisers are getting more sophisticated in how they sell products. Teach your class how to think critically about what the ads are saying with this set of nine posters. Each poster depicts people reacting to the claims of an advertisement, showing your…

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This DVD is a smart, modern update for media studies in the classroom that covers the subtle tactics of 21st century advertising. It reveals how advertising tactics sneak under customers persuasion radar by covering person-to-person selling, direct mail, ads and emotions, and TV commercials.

Our Price: $99.99

This 178 page reproducible is loaded with materials. The manual dissects elements of reasoning, logic, argument, propaganda, and advertising through a series of exercises. It stresses use of the book as a technique for promoting class discussions, rather than as a workbook and it forces high school…

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…reliability of sexual information targeted to teens through popular media, encourages students to critically analyze how the entertainment and advertising industries use sexual themes to sell products, examines the portrayal of gender roles in the media, and prompts discussion of sexual themes and…

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In this important film, Jean Kilbourne uses over 160 magazine ads and TV commercials to critique advertising's depictions of women. With wit and warmth, Kilbourne invites viewers to look at familiar images of women in a new and critical way. Awarded the 2001 American Library Association Top Video…

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…you hear what ads say, or do you hear what sponsors want you to hear? While ads rarely lie, they allow plenty of room for self-deception. "This video will help viewers become more critical consumers of advertising as well as develop an awareness of the nuances of language." School Library Journal.

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…industry? How are persons with physical and mental handicaps presented in movies and on television? Does gender bias play a role in Hollywood? Do advertisers inform or manipulate? You and your students might be amazed at what you find. Whether you teach a full media class or simply want to include a…

Our Price: $26.00

…industry? How are persons with physical and mental handicaps presented in movies and on television? Does gender bias play a role in Hollywood? Do advertisers inform or manipulate? You and your students might be amazed at what you find. Whether you teach a full media class or simply want to include a…

Our Price: $26.00

…reviews, and more. With activities as varied as drawing inferences from headlines and cartoons and determining stated and unstated ideas from advertisements and classifieds, your students will acquire basic and developmental reading skills while also gaining an insight into, and appreciation for,…

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In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.

Our Price: $87.95

…activities allow the students to interact with the words and manipulate them in ways that will guarantee that the majority of these words will make it into their personal lexicons. Advertised as an SAT/ACT Prep book, I'd recommend it as your school's ninth- or tenth-grade vocabulary program.

Retail Price: $32.95
Our Price: $29.95